Hertz NeverLost® and Greenopia® Bring Green to Rental Car Industry
PLANO, TX — Oct. 18, 2009 —
Navigation Solutions, developer of the Hertz NeverLost® navigation system, announced an eco-friendly collaboration between NeverLost and Greenopia® to offer Hertz customers a guide to green businesses in five major metropolitan markets as part of its online trip planning services.
The partnership is another first in the car rental industry for Hertz NeverLost, bringing to business and leisure travelers a credible, one-stop resource to help them lead healthier lives by making informed green choices.
"Our strategy is to add relevant content to Hertz NeverLost and online trip planning that enhances the customer's travel experience," commented Kelvin Keith, director of marketing for Navigation Solutions. "With the addition of Greenopia to Never Lost's online trip planning site we make it easy for travelers to make green decisions while traveling to unfamiliar locations."
Greenopia®, through its website, www.greenopia.com, and printed guides, has been described as the "Zagat's meets Consumer Reports" authority for going green. Green products, services and businesses across 54 categories are rated by Greenopia according to the level of sustainable products the companies use or sell as well as their daily business practices. Ratings are indicated by one to four Green Leaf Awards. All Greenopia-approved businesses must meet at least a minimum threshold for their respective categories, and no business pays to be listed.
The Greenopia feature on the NeverLost trip planning site offers eco-friendly listings in 11 categories for the Chicago, Dallas, Los Angeles, New York City, and San Francisco Bay Area. Thousands of Greenopia-rated resources are available for downloading from NeverLost's online Greenopia feature and routing effortlessly to the Hertz NeverLost unit.
Headquartered in Plano, TX, Navigation Solutions developed the first in-car navigation device for the car rental industry under the Hertz NeverLost® brand. Navigation Solutions provides turn-key installation, operation and maintenance for Hertz Never Lost®. The company is majority owned by Hertz, the No. 1 airport car rental brand in the U.S. and the world's largest general-use car rental brand operating from some 8000 locations in 145 countries worldwide.
For more information about Hertz NeverLost®, contact Graham Weedon, Navigation Solutions, 3314 N. Central Expressway, Plano, TX 75074, or call 972-461-4517. E-mail: gweedon@navigationsolutions.com or visit www.neverlost.com.
Headquartered in Santa Barbara, CA, Greenopia® is the leading online directory for green, sustainable and socially conscious, daily purchase decisions. .
Greenopia® provides the market's only independent rating and ranking of green services and products. Greenopia®'s ratings are based on its review of publicly available information and reflect the company's evaluation of such information.
For more information about Greenopia®, contact Elizabeth Harrington, vice president of strategic partnerships, Greenopia®, 559 San Ysidro Rd., Suite G, Santa Barbara, CA 93108 or call 914-764-3087. E-mail: elizabeth@greenopia.com or visit www.Greenopia.com.
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